TMI Blog2018 (9) TMI 1901X X X X Extracts X X X X X X X X Extracts X X X X ..... 3/2003 - period from 2006 to 2007 - CBEC vide Circular No. 71/71/94-CX, dt. 27/10/1994 - HELD THAT:- The business of LIC is Life Insurance. They are neither manufacturers nor traders of diaries. Consequently, in the light of the clarification above, the mischief of provisions relating to brand will not be attracted in the present case. The appellant will be entitled to the benefit of SSI Exempt ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... n orders for printing of diaries on behalf of the Life Insurance Corporation of India (LIC). The diaries were printed with the name and logo of LIC along with various other printer matter supplied by LIC. The Department was of the view that the appellant will not be entitled to the benefit of SSI Exemption in respect of the printed diaries, since they were cleared bearing the brand name of LIC. Co ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... in Para 4 that the exemption shall not apply for specified goods, bearing the brand name or trade name of another person. The diaries printed by the appellant for LIC, were printed with the name and logo of LIC which has been considered as affixing of brand name by the lower Authorities. However, it is the argument of the appellant that any Brand Name or Trade name should be for the indication of ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... (ii) Such connection should be in the course of trade. 7. The business of LIC is Life Insurance. They are neither manufacturers nor traders of diaries. Consequently, we are of the view that in the light of the clarification above, the mischief of provisions relating to brand will not be attracted in the present case. 8. In view of the above discussions, we are of the view ..... X X X X Extracts X X X X X X X X Extracts X X X X
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