TMI BlogGST on Branding / ITC disallowedX X X X Extracts X X X X X X X X Extracts X X X X ..... Sir/Madam, A Partnership Firm imports goods into India, affixes brand name and make a Sales to Pvt ltd company which has branches in different states. Firm and Pvt Ltd have common partners/directors. Brandname is registered in one of the directors. Marketing expenses, Advertisement, exhibition expenses are incurred by the Firm itself. Firm make sales only to Pvt company and its branches and not ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... sell outside customers. Now the input tax is disallowed in firm stating the brand name is in personal name. and brand name is also used in Pvt ltd? Is the valid? - Reply By Alkesh Jani - The Reply = Shri As per the query and facts given, I am of the view that ITC cannot be disputed. However, more clarification is required such as 1. The owner of brand name has given his approval for use of ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... such brand name. 2. Any consideration is given or received by the brand owner for use of brand name 3. Any contract between Firm and Pvt. Ltd that brand name should not be sold to any other entity? Also grounds stated in SCN, issued if any, may be given so that our experts can provide their views. Thanks - Reply By Bayyareddy DK - The Reply = Sir, 1. The owner of brand name has given his ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... approval for use of such brand name. - Yes approved for use within the group company 2. Any consideration is given or received by the brand owner for use of brand name. No consideration is given. After this notice, thinking put brandvalue as Rs. 1/- if it is advisable. 03. Any contract between Firm and Pvt. Ltd that brand name should not be sold to any other entity? NO contract between ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... Firm and individual. It is family-owned company and no outside directors. - Reply By Alkesh Jani - The Reply = Shri As per the reply given, I am of the view that in this case, only approval (assuming oral approval) is given and no contract is available, therefore, supply between Firm and Pvt. Ltd. may be disputed and hence ITC. However, grounds of SCN, if issued, is required for arrivin ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... g at proper conclusion. You are also requested to seek help of expert near you. Thanks - Reply By Ashika Agarwal - The Reply = In my opinion, ITC cannot be disallowed to the Firm just because its using the Brand Name of the Director. Further, as per the information provided by you, there is Director approval for using the same. Taxability and Valuation of Brand of Director used by Firm a ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... nd Company is different issue then ITC. As said by Alkesh ji, grounds of SCN, if issued, is required for arriving at proper conclusion - Reply By Amit Agrawal - The Reply = I agree with Ms. Ashika Agarwal. These are ex facie views of mine and the same should not be construed as professional advice / suggestion. - Reply By Padmanathan Kollengode - The Reply = ITC of what is disputed? you ha ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ve mentioned partnership is importing Goods into India. Is the ITC of IGST paid on import which is diputed? Also, under which provision it is disputed? - Reply By Bayyareddy DK - The Reply = Sir, Marketing expenses, Advertisement, exhibition expenses are incurred by the Firm by affixing brand name belong to Individual partner. Also all sales are only made to Pvt ltd co and its branch's. ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... Now the input tax is disallowed in firm stating the brand name is in personal name. - Reply By V Rajalakshmi - The Reply = Mr Bayyareddy DK when you have restrictions in making sales to outside the group companies then what is the necessity of spending money on advertisement and marketing? no economic benefit is going to arise to the firm out of such expenses. Maybe that is the reason the ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ITC could have been disallowed. - GST on Branding / ITC disallowed - Query Started By: - Bayyareddy DK Dated:- 24-4-2023 Goods and Services Tax - GST - Got 8 Replies - GST - Discussion Forum - Knowledge Sharing, reply post by an expert, personal opinion Tax Management India - taxmanagementindia - taxmanagement - taxmanagementindia.com - TMI - TaxTMI - TMITax ..... X X X X Extracts X X X X X X X X Extracts X X X X
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