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Sterling Infoways Pvt. Ltd. Versus ACIT, Circle 9 (1) , New Delhi

2015 (7) TMI 440 - ITAT DELHI

Disallowance of advertisement expenses - whether the CIT(Appeals) is justified in confirming the disallowance of ₹ 8,07,123/- in respect of advertisement expenses - Held that:- genuineness and the quantum of the advertisement expenses incurred .....

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s have disallowed 75% of the total advertisement expenses for the reason that the benefit of these expenses would have spilled over to the next year. These advertisement expenses are recurring expenses incurred for sales promotion. There is no enduri .....

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GEORGE K, JJ. For The Appellant : Shri Piyush Kaushik, Adv. For The Respondent : Sh. BRR Kumar, Sr.D.R. ORDER PER GEORGE GEORGE K, JUDICIAL MEMBER This appeal at the instance of the Assessee is directed against the order of the Ld.CIT(Appeals)-XII, N .....

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3. The assessee is a company, engaged in the business of trading in computers. The return of income was filed by the assessee on 08.10.2010 declaring total income of ₹ 75,17,679/-. The assessment was completed u/s 143(3) of the Act vide order d .....

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s of the view that 75% of the expenses is capital in nature and disallowed the same and added back to the income of the assessee (Rs.8,07,123/-). 4. Aggrieved the assessee filed the appeal before the CIT(A). The CIT(A) dismissed the appeal of the ass .....

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ficer has disallowed the claim of advertisement expenditure to the extent of 75% stating the reason that the expenditure was incurred during the month of March. Clearly the impact of advertisement was spilling over to the next financial year as well .....

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vertisement expenses is found to be in order. The ground raised in appeal is dismissed. 5. The Assessee being aggrieved is in appeal before us. 6. The Ld.A.R. reiterated the submissions made before the income tax authorities. The Ld.D.R. present was .....

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