TDS on sponsorship

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..... Our company paying sponsorship payment to an association. Whether tds is applicable u/s 194C or not? Similarly we are participating in exhibition etc. The payment of participation fee is also lia .....

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..... ble for tds u/s 194C . pl. clarify. - Reply By Ganeshan Kalyani - The Reply = Sponsorship is an activity which is in the nature of Advertisement and therefore, TDS is required to be deducted unde .....

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..... r section 194C . Participation fee is not for any service to be received. It is just a kind of permission sought to participate in the exhibition and therefore in my view TDS should not be deduc .....

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..... tible in this case. - TDS on sponsorship - Query Started By: - sanjay gupta Dated:- 3-11-2015 Income Tax - Got 1 Reply - Income Tax - Discussion Forum - Knowledge Sharing, reply post by an expert .....

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..... , personal opinion Tax Management India - taxmanagementindia - taxmanagement - taxmanagementindia.com - TMI - TaxTMI - TMITax .....

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