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Digital payment promotion gets a boost More than 3.81 lakh consumers and 21,000 merchants win prizes worth ₹ 60.90 crore at Digi-Dhan Melas

Digital payment promotion gets a boost More than 3.81 lakh consumers and 21,000 merchants win prizes worth ₹ 60.90 crore at Digi-Dhan Melas - News and Press Release - Dated:- 19-1-2017 - The Government s efforts to give a boost to the digital payment systems and the cashless economy, post-demonetization have generated enthusiastic response from the people. People from different age groups, occupations and different walks of life have taken part in a big way in the Lucky Grahak Yojana and D .....

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nts so far for carrying out transactions through digital payment systems. The prize money worth ₹ 60.90 crore to over 3.81 lakh winners of NITI Aayogs s lucky draw schemes Lucky Grahak Yojana, LGY for consumers and Digi-Dhan Vyapar Yojana, DVY for merchants has been declared at 24 Digi-Dhan Melas across the country - daily as well as weekly. The lucky winners include 24 year old Ashutosh Mishra, a mobile shop owner in Rampur, Odisha, 24 year old Jadhav Amit Anil from Ghatkopar, Mumbai, 27 .....

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r Pradesh and Karnataka have emerged as the top 5 states with maximum number of winners. Active participation has been seen among men and women while most of the winners were in the age group of 21-30 years. The two schemes were launched on December 25, 2016 and shall remain open till April 14, 2017. The schemes are aimed at incentivizing the consumers and the merchants to promote digital payments. 15,000 daily winners vie for total prize money of ₹ 1.5 crore at the rate of ₹ 1000 pe .....

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inculcate digital payment among the people. Till date, 24 Digi-Dhan Melas have been held across the country since 25th December, 2016. These include New Delhi, Gurugram, Ludhiana, Panaji, Dehradun, Lucknow, Ranchi, Raipur, Mumbai, Meerut, Haldwani, Amritsar, Pune, Patna, Vijayawada, Chandigarh, Guwahati, Kochi, Bilaspur, Bokaro, Dadra & Nagar Haveli, Bengaluru, Jammu and Hyderabad. The exercise has covered so far 12 states and 3 Union territories. By 1st February, the exercise will have cov .....

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