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A fillip to NITI Aayog s incentive schemes on Digital Payments promotion

News and Press Release - Dated:- 8-2-2017 - A fillip to NITI Aayog s incentive schemes on Digital Payments promotion 7.6 lakh citizens receive reward money worth ₹ 117 crore in 45 days for embracing Digital Payments The initiative to make Digital Payments a mass movement in India through NITI Aayog s two incentive schemes - Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana - has reaped huge dividends in just 45 days since its launch. Latest data from the National Payments Corporation of Indi .....

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, Tamil Nadu, Andhra Pradesh, Uttar Pradesh and Karnataka have emerged as top five states with maximum number of winners. While majority of the winners are in the age group of 21 to 30 years, the diversity in their age group ranges from 15 to 66 years of age. The involvement of the elderly in the mass movement challenges the notion that they find it challenging to embrace technology to adopt digital payments. The winners of the two schemes are also seen as belonging to diverse socio-economic bac .....

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f Lucky Grahak Yojana for consumers. He was introduced to digital payments only a month before he won the lucky draw. Anshul Gangwar, a 23 year-old technician from Ahmedabad too won ₹ 1,00,000 under the scheme. Mangesh Anantrao Jadhav, a 27 year-old police officer and proud supporter of digital payments from Nashik is another consumer who has won big for employing user-friendly methods of Digital Payments. Among merchants, R Durairaj, a daily needs store owner from Dharampuri district in T .....

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