TDS on supplies made by company for to players for sponsorship co products

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..... company is supplying its products to institution/ individual for for availing sponsorship, that way company is promoting its logo and products. As such there is no cash payment but company is incurrin .....

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..... g cost on those products. Whether TDS u/s 194C would be attracted and if yes on cost or market value? Thanks, R K Aggarwal - Reply By Ganeshan Kalyani - The Reply = In my view TDS is not .....

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..... applicable. However i welcome views of my expert collegues. Thanks. - TDS on supplies made by company for to players for sponsorship co products - Query Started By: - sunil jain Dated:- 1-3-2017 I .....

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..... ncome Tax - Got 1 Reply - Income Tax - Discussion Forum - Knowledge Sharing, reply post by an expert, personal opinion Tax Management India - taxmanagementindia - taxmanagement - taxmanagementindia. .....

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..... com - TMI - TaxTMI - TMITax .....

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