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Service Tax - Highlights / Catch Notes

Home Highlights November 2015 Year 2015 This

Advertising agency - amounts received as cash discount and ...

Service Tax

November 27, 2015

Advertising agency - amounts received as cash discount and incentives from media - service tax had been rightly imposed on the assessee-appellant besides recovery of interest on the confirmed demand - HC

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  1. Taxability - discounts/incentives received by appellant as an advertising agency from the Media - will not be liable for service tax - AT

  2. Advertising Agency Services - demand is on account of volume discount received from these media, write back of the amount in respect of payments not claimed by the...

  3. Advertisement agency services - valuation - media cos - applicant is liable to pay service tax on the amount which they have retained with themselves - AT

  4. Advertising Agency Service - Dealers/agents are promoting the business of the applicant and they are not the advertising agency - not taxable - AT

  5. Levy of Service Tax - Advertising Agency Service or not - It is seen that no evidence has been placed from record to establish that the appellant were providing...

  6. Discounts/incentives received by the assessee from the print media will not be liable for service tax under the category of advertising agency services.... - AT

  7. Valuation - inclusion of the fixed cost component - cost received from the advertising agency - slot fee payable to the television channels for telecasting the programme...

  8. Classification of services - supply of space for advertisement in print media - As the appellant is selling space and also providing design or art work, the activity...

  9. Payment to sub-contractor – TDS u/s 194C – It is a case of one advertising agency getting work done from the other advertising agency i.e. a sub-contractor -...

  10. Advertising Agency - There was nothing on record to show that the advertising agency which was situated abroad was visualizing, conceptualizing etc of the said...

 

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