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Service Tax - Highlights / Catch Notes

Home Highlights May 2016 Year 2016 This

Advertising agency service on commission basis - Model (1) ...

Service Tax

May 11, 2016

Advertising agency service on commission basis - Model (1) Placement of advertisement in traditional media on behalf of the advertiser - Modes (2) Buying and selling of advertisement inventory in non-traditional media, on its own account - In both Models, there is no service tax liability - AAR

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  1. Advertising Agency - There was nothing on record to show that the advertising agency which was situated abroad was visualizing, conceptualizing etc of the said...

  2. Classification of services - supply of space for advertisement in print media - As the appellant is selling space and also providing design or art work, the activity...

  3. Advertising agency - amounts received as cash discount and incentives from media - service tax had been rightly imposed on the assessee-appellant besides recovery of...

  4. Taxability - discounts/incentives received by appellant as an advertising agency from the Media - will not be liable for service tax - AT

  5. CENVAT credit - Broadcasting services - advertising services - the Broadcasting and advertisement have been done on behalf of the appellant and they have borne the...

  6. Advertisement agency services - valuation - media cos - applicant is liable to pay service tax on the amount which they have retained with themselves - AT

  7. Levy of Service Tax - Advertising Agency Service or not - It is seen that no evidence has been placed from record to establish that the appellant were providing...

  8. Demand of service tax - An agent merely procuring an order for advertisement for a principal namely print media is not an advertising agency. The appellants activity...

  9. Advertising Agency Service - Dealers/agents are promoting the business of the applicant and they are not the advertising agency - not taxable - AT

  10. Valuation of service - the amount spent for flashing an advertisement in a particular print media or electronic media, cannot be said to have been paid towards the...

 

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