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2010 (2) TMI 768 - ITAT, MUMBAIHeavy expenditure incurred on brand promotion as allowable expenses in one year or it should be deferred next 3 years also. - Held that:- Making of an entry or absence of an entry does not determine the allowability or otherwise of the item of expenditure and the same can not be considered to be a factor adverse, if the expenditure is otherwise of allowable nature. - decided in favour of Assessee.
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