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2011 (5) TMI 703 - AT - Service TaxDemand of serviced tax under business auxiliary service - Promotion or marketing of service provided by the client versus broadcasting service - held that:- once it is recognized that the Appellant is in his business, which is of delivery of signals, and is promoting his own business by his promotional activities these rulings become applicable - Appellant has made out a strong case in their favour to be treated on par with other players like theatre owners who deliver visual media to the consumers on the basis of a revenue share agreement - pre-deposit of the demands waived - stay collection of demands made by the impugned order-in-original during the pendency of the Appeal
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