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2012 (8) TMI 286 - AT - Service TaxTaxability of incentives received by an advertising agency services - bad debt and cash discount - held that:- Incentive is a receipt for appreciation of performance of services provided. How such forms part of taxable service remained unexplained. - Decided in favor of assessee. So far as the bed debt is concerned, that was not a consideration received and non receipt of consideration when becomes bed debt, by its nature that do not enter into tax ambit. Therefore, that shall not be taxed. In so far as cash discount is concerned, no logic is shown to us as to how there was understatement of consideration when the discount amount was not received towards consideration. - Discounts not being received not taxable.
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