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2009 (2) TMI 13 - BOMBAY HIGH COURT
Expenses incurred on film production by way of advertisement for marketing of products manufactured by them - if the expenditure is in respect of business which is yet to commence then the same cannot be treated as revenue expenditure but if the expenditure is in respect of an ongoing business and there is no enduring benefit it can be treated as revenue expenditure - Since expenditure was in respect of promoting ongoing products of the assessee, they are held as by way of revenue expenditure