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2018 (6) TMI 1158 - AT - Service TaxValuation - Advertising agency services - inclusion of amount of discount extended by the broadcaster, in the value of the advertisement of slot billed to the customers - Held that:- An identical issue had already been considered by the Tribunal in the case of Mccann Erickson India Pvt. Ltd. [2008 (1) TMI 137 - CESTAT NEW DELHI] in which it has been held that the 15% discount extended by the broadcasters cannot be included for the purpose of charging service tax under the category of advertising agency from the clients - appeal allowed - decided in favor of appellant.
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