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Service Tax - Highlights / Catch Notes

Home Highlights August 2017 Year 2017 This

Advertisement Agency Service - in case of free commercial time, ...

Service Tax

August 28, 2017

Advertisement Agency Service - in case of free commercial time, selling the time allotted does not fall within the purview of Advertisement Service since the said activity is not connected to making, preparation, display or exhibition of advertisement.

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  1. Broadcasting services - activity of selling time slots for advertisements by SIPL on behalf of Star Hong Kong - held as taxable activity - AT

  2. Exemption from Service Tax - Advertisement Agency Service - Selling of Space - The Tribunal held that the appellant's activities did not constitute 'Advertising Agency'...

  3. Sale of space of time or advertisement service - advertisement on Bus Shelter - the appellant are involved in sale of space for advertisement and are liable to tax

  4. CENVAT Credit - input services - Advertisement and broadcasting agency service - appellant had availed both the services and has also borne the incidence of Service Tax...

  5. Levy of service tax - Advertisement Agency Service or not - In the instant case, the Appellant has not performed conceptualization, visualization and designing of the...

  6. Imposition of penalty - Advertisement Agency Service - non-payment of Service tax - Section 78 - when the first SCN was issued, the subsequent SCN cannot allege...

  7. Advertisement agency services - valuation - media cos - applicant is liable to pay service tax on the amount which they have retained with themselves - AT

  8. Demand of service tax - advertisement agency service - activity for arranging the celebrities for promotion – covered under BAS category - AT

  9. Advertising Agency - There was nothing on record to show that the advertising agency which was situated abroad was visualizing, conceptualizing etc of the said...

  10. Waiver of pre deposit - Advertisement Agency - the service seems to be more appropriately covered under the scope of Sale of Space or Time for Advertisement Service -...

 

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