Association of brand name with manufacturer - In the present ...

Appellants' Brand Name Considered Branded Jewelry Due to Marketing Strategy Linking Name to Manufacturer.

July 21, 2023

Case Laws Central Excise AT

Association of brand name with manufacturer - In the present case the appellants claim that it was only a house mark for identification. But their advertisements and marketing strategies employed clearly go to prove that they created a connection between the product and the manufacturer to attract the customers - Therefore, it’s clear that the articles of jewellery manufactured and sold by these appellants was branded jewellery. - AT

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Association of brand name with manufacturer - In the present ...

Appellants' Brand Name Considered Branded Jewelry Due to Marketing Strategy Linking Name to Manufacturer.

July 21, 2023

Case Laws Central Excise AT

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