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2012 (2) TMI 299 - AT - Service TaxBusiness auxiliary service - Section 65 (19) of the Finance Act 1994 marketing efforts - appellant promoted business of ICICI Bank providing the services of processing of loan application for commercial vehicle which resulted in promotion of business of the bank as well as the vehicle seller Held that - The nature of activity carried out falls within the ambit of Business Auxiliary Service. Further Appellate order does not demonstrate any mala fide of the assessee to bring it to the fold of penalty u/s 76 and 78 of the Finance Act 1994. However penalty u/s 77 is confirmed Decided partly in favor of assessee.
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