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2018 (1) TMI 1242 - HC - Income TaxDisallowance of sales promotion expenditures - ITAT held this expenditure fell in the revenue stream rather than the capital stream - Held that:- This Court is of the opinion that the concurrent findings on the question urged, are justified. As to the nature of advertising expenditure, the pointed decision of the Court in Commissioner of Income Tax vs. Salora International (2008 (8) TMI 138 - DELHI HIGH COURT) was decisive. The advertence to Empire Jute’s case (1980 (5) TMI 1 - SUPREME Court), is not apt in the circumstances of the case. The Court further re-collects that later decision in Alembic Chemical Works Co. Ltd vs. CIT, (1989 (3) TMI 5 - SUPREME Court) has cautioned the administrative authorities and the Courts from applying hitherto bright line test to expenditure resulting in a capital advantage based upon traditional notions. No substantial question of law
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