2018 (1) TMI 1242

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..... sing expenditure, the pointed decision of the Court in Commissioner of Income Tax vs. Salora International (2008 (8) TMI 138 - DELHI HIGH COURT) was decisive. The advertence to Empire Jute’s case (1980 (5) TMI 1 - SUPREME Court), is not apt in the circumstances of the case. The Court further re-collects that later decision in Alembic Chemical Works Co. Ltd vs. CIT, (1989 (3) TMI 5 - SUPREME Court .....

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..... he capital stream. The assessee was engaged in the business of publication of newspaper and periodicals; its revenue is derived from the sale of publication and advertisements published in such newspapers. The assessee claimed expenditure to the tune of ₹ 18.82 crores as sales promotion expenses. Justifying such expenses, the assessee relied upon various heads of its expenditures. The AO was .....

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..... the question urged, are justified. As to the nature of advertising expenditure, the pointed decision of the Court in Commissioner of Income Tax vs. Salora International, (2009) 308 ITR 199 was decisive. The advertence to Empire Jute s case (supra), is not apt in the circumstances of the case. The Court further re-collects that later decision in Alembic Chemical Works Co. Ltd vs. CIT, (1989) 177 IT .....

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