Home Case Index All Cases Income Tax Income Tax + AT Income Tax - 2010 (12) TMI AT This
Forgot password New User/ Regiser ⇒ Register to get Live Demo
2010 (12) TMI 580 - AT - Income TaxAddition - Deferred revenue or revenue expenditure - Scrutiny - assessee had launched a new product and incurred heavy advertisement expenditure - It is not a mandatory expenditure, nor can the period for which the benefit of the expenditure can be derived be estimated with a least reasonable accuracy - The income relatable to that expenditure should arise for a number of years and when a nexus can be definitely found between both income and expenditure, the matching concept comes into play - Held that: the expenses are related to acquisition of a brand whereas the expenditure in question is admittedly revenue expenditure in nature which has nothing to do with the brand sold by the assessee - Decided in favour of the assessee
|