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2020 (11) TMI 401 - AT - Income TaxTDS u/s 194C - expenditure incurred towards advertisement charges - selling and utilizing the advertisement space on a principal to principal basis in publication of Times of India (kannada edition) owned by BCCL - HELD THAT:- AO is not justified in holding that the provisions of Section 194C and Section 40(a)(ia) of the Act are attracted in this case. Since, we have held that the provisions of Sec 194C are not attracted, the alternative contention of the assessee on Form no 26A does not require adjudication. We set aside the order of the CIT(A) and direct the assessing officer to delete the impugned addition and allow the grounds of appeal of the assessee.
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