Category of Direct Marketing Associates (DMA) in service tax, Service Tax

[POONAM]

whether Direct Marketing Associates (DMA)of HDFC/ICICI Bank are covered under Business Auxilary Services Head? if no then under which head?

Posts / Replies

[Surender Gupta]

This activity is falling under the Business Auxliary Services. Though it may be a point of argument that whether this activity is promotion or marketing of goods or of services. But, certainely it is either of the two. Therefore the business auxiliary service is the appropriate head.