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income received for publishing advt in our website

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..... Hai experts, what do you think on the service tax liability under 'sale of advertising space/time' of the 'Adsense' income received from Google, USA for publishing the advertisements of their customers in our company's web-site ?Since Google is paying ST on income received from their customers (who seek the services of Google in publishing their advertisements), can we argue that the income we r .....

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..... eceive is a part of 'ST paid' amount? But advertisements on our website are not only of Indian companies and we receive income in Indian Rs (not in foreign currency) and Google no where says that what we receive is ST paid income. What is your opinion? - Reply By pradeep khatri - The Reply = In my opinion, you're liable to charge service tax on the 'sale of space or time slot for Advertisement f .....

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..... rom your customers. As per the Explanation 1 of 65 (105) (zzzm) of the Act , sale of space or time for advertisement includes:- Providing space or time as the case may be for display advertising, showcasing of any product or service in video programmes, television programmes or motion pictures or music albums or on billboards, public places, buildings conveyance, cell phones, automated teller m .....

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..... achines, internet. - Reply By felix ka - The Reply = There i agree with you Mr. Pradeep Khatri. My doubt is whether we can argue that the amount we receive is a part of 'ST paid income' and hence we are not liable to pay ST (again) because Google is paying ST on income received from their customers (who seek the services of Google in publishing their advertisements).  .....

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..... - Reply By pradeep khatri - The Reply = Since you have not been receiving remittance in foreign currency, therefore, you are liable to service tax in India. - Reply By NEERAJ KUMAR, RANCHI - The Reply = Dear Mr Felix, To be very precise to your query, you cannot argue like this. You are required to pay service tax for such services. If you have paid service tax to google or any body, you ca .....

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..... n take cenvat credit of that amount. with regards Neeraj - income received for publishing advt in our website - Query Started By: - felix ka Dated:- 2-9-2011 Service Tax - Got 4 Replies - Service Tax - Discussion Forum - Knowledge Sharing, reply post by an expert, personal opinion Tax Management India - taxmanagementindia - taxmanagement - taxmanagementindia.com - TMI - TaxTMI - TMITax .....

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