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CIT may not agree with the view taken by the ld AO. Anyway, this does not make the order passed by the ld Assessing Officer unsustainable in law as on the issue of deductibility of advertisement and sales promotion expenditure, nothing was brought on record to show that any enduring benefit has resulted in favour of the assessee which makes it capital expenditure - Tri

Income Tax - CIT may not agree with the view taken by the ld AO. Anyway, this does not make the order passed by the ld A .....

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