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1967 (12) TMI 8

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..... RAMAPRASADA RAO. JUDGMENT The judgment of the court was delivered by VEERASWAMI J. -The assessee claimed as deduction under section 10(2)(xv) of the Income-tax Act, 1922, a sum of Rs. 13,376 as expenditure laid but wholly and exclusively for purposes of the business. The claim was disallowed by the Income-tax Officer, who was of the view that the sum was not expended for commercial expedie .....

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..... isu' for exhibition in the city of Madras from the producers, Trinity Pictures, on a minimum guarantee of Rs. 70,000 on which 15% was payable. If the collections exceeded that figure, 50% was agreed to be paid. It appears the picture ran for 25 weeks and that was the occasion for celebration of the Silver Jubilee. The expenditure sought to be deducted related to the celebration. The Tribunal thoug .....

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..... of films. On the occasion of the celebration there was presentation of shields to the theatres, artistes and others. 25 weeks of exhibition from the point of view of the assessee was an important occasion in carrying on the business which required celebration. Evidently, the object of the celebration was publicity, and that publicity would only have been with a view to step up the collections, at .....

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..... y be gone into for the purpose of determining whether in fact the amount was spent. In this case, obviously, the expenditure was connected with the exhibition of the film and was laid out for the purpose of the business of exhibiting the films. It seems to us that no other view is possible. We accordingly answer the question in favour of the assessee with costs. Counsel's fee Rs. 250. Question .....

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