TMI BlogThe liability of sales and promotion expenses or advertisement lies with the wholesale buyers and not on...The liability of sales and promotion expenses or advertisement lies with the wholesale buyers and not on the assessee and assessee merely acts as a coordinating/managing central agency. But such a managing and coordinating of advertisement does not implicate the assessee that it is the sole beneficiary or owner of the entire premium money generated - AT ..... X X X X Extracts X X X X X X X X Extracts X X X X
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