ADVERTISEMENT CODE

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..... ents shall not contain statements which are false, misleading, biased or deceptive, based on assumption/projections and shall not contain any testimonials or any ranking based on any criteria. (c) Advertisements shall not be so designed as likely to be misunderstood or likely to disguise the significance of any statement. Advertisements shall not contain statements which directly or by implicat .....

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..... ent shall directly or indirectly discredit other advertisements or make unfair comparisons. (i) Advertisements shall be accompanied by a standard warning in legible fonts which states Mutual Fund investments are subject to market risks, read all scheme related documents carefully. No addition or deletion of words shall be made to the standard warning. 2 [ (ia) Advertisements in vernacula .....

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