Supply of Ad Space in Print Media Classified as 'Advertising Service' Under HSN 998361; More Than Just Selling Space.

Classification of services - supply of space for advertisement in print media - As the appellant is selling space and also providing design or art work, the activity cannot be called as mere selling of advertising space but ‘Advertising Service’ falling under HSN 998361. Therefore, the concept of composite service for deciding the rate of tax, cannot be applied to Advertising Service, which involves host of activities which have their own relevance and importance. - As such any additional work or service provided to enhance the appearance of advertisement cannot be called as mere sale of advertising space in print media. - AAAR .....

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