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Service Tax - Highlights / Catch Notes

Home Highlights July 2014 Year 2014 This

Activity of Brand endorsement - appearing in advertisement and ...

Service Tax

July 2, 2014

Activity of Brand endorsement - appearing in advertisement and promotional events - the services provided by the respondent are covered by Section 65 (105) (zzzzq) which had come into force w.e.f. 01/07/10 only - AT

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  1. Classification of services - supply of space for advertisement in print media - As the appellant is selling space and also providing design or art work, the activity...

  2. Business Auxiliary Services - brand promotion of ‘INTEL' and ‘MICROSOFT' - The activity of ‘promotion or marketing of logo or brand’ does not cover under the category of...

  3. Short payment of service tax - Event Management Service - The charges collected in the nature of rent from the customer can only be considered as expenses for providing...

  4. Classification of service - sale of space and time for advertisement service or not - The Appellate Tribunal carefully examined the agreements between the parties and...

  5. Advertising Agency service or sponsorship service - Import of service - The service rendered by sports bodies abroad could possibly be covered under the head of 'Sale of...

  6. Levy of penalty u/s 78 of FA - Non-payment of Service Tax - Cargo Handling Services or mining services - the Supreme Court held that the activity would appropriately be...

  7. Cenvat Credit - Input services - Event Management Services - the activity of family day function is related to business activity of the respondent - the respondent is...

  8. Sale of space for advertisement service - Department is seeking to levy service tax on the amounts collected by appellant as advertisement tax - Not liable to service...

  9. Levy of service tax - Advertisement Agency Service or not - In the instant case, the Appellant has not performed conceptualization, visualization and designing of the...

  10. Demand of service tax on advances received - Validity of demand made, without classifying the services - the merit classification of the activity undertaken by the...

  11. Classification of services - import - Place of supply - job of organizing the event - To be classified as event management service - Not taxable since whole service has...

  12. Cenvat Credit - input services - Management Consultancy Services - nexus with manufacturing activity established - credit allowed - HC

  13. Service tax demand - sponsorship service - Activity is proved to be 'sponsored of the event service' but during the relevant time the 'sponsorship of the sports event'...

  14. Advertisement Agency Service - in case of free commercial time, selling the time allotted does not fall within the purview of Advertisement Service since the said...

  15. Broadcasting services - activity of selling time slots for advertisements by SIPL on behalf of Star Hong Kong - held as taxable activity - AT

 

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