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Service Tax - Highlights / Catch Notes

Home Highlights March 2018 Year 2018 This

Advertising Agency Service - the appellant undertakes the ...

Service Tax

March 24, 2018

Advertising Agency Service - the appellant undertakes the activity of painting of different brands of tea in the walls of houses - the amount of rent should not form part of gross value under Section 67 of the Finance Act, 1994 for computation of the service tax liability - AT

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  1. Advertising Agency Service - Dealers/agents are promoting the business of the applicant and they are not the advertising agency - not taxable - AT

  2. Payment to sub-contractor – TDS u/s 194C – It is a case of one advertising agency getting work done from the other advertising agency i.e. a sub-contractor -...

  3. Advertising Agency - There was nothing on record to show that the advertising agency which was situated abroad was visualizing, conceptualizing etc of the said...

  4. Service tax liability - The bill statement indicates about painting of vehicles on lumpsum basis - not taxable as Manpower Recruitment and Supply Agency service - AT

  5. Valuation - inclusion of the fixed cost component - cost received from the advertising agency - slot fee payable to the television channels for telecasting the programme...

  6. Classification of service - activity of shooting the programme prepared by the advertising agency - the activity does not fall under the category of advertising agency...

  7. Advertising agency - amounts received as cash discount and incentives from media - service tax had been rightly imposed on the assessee-appellant besides recovery of...

  8. Taxability - discounts/incentives received by appellant as an advertising agency from the Media - will not be liable for service tax - AT

  9. Advertising agency services - the appellant has taken the plea that those payments are made in lieu of renting the property to both the advertising agency companies to...

  10. Classification of services - supply of space for advertisement in print media - As the appellant is selling space and also providing design or art work, the activity...

 

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