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Income Tax - Highlights / Catch Notes

Home Highlights September 2023 Year 2023 This

Disallowance of advertisement and sales promotion expenses - if ...

Income Tax

September 23, 2023

Disallowance of advertisement and sales promotion expenses - if the expenditure is incurred by the assessee for the purposes of the benefit of the third party or its overseas sister concern, it becomes an international transaction which could not have been resulted into disallowance u/s 37 (1) but determination of Arm/s length price of such transaction under Chapter X of The Act. - No additions - AT

 

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