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Income Tax - Highlights / Catch Notes

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Disallowance u/s 37(1) - sponsorship expenses - business ...

Income Tax

October 25, 2023

Disallowance u/s 37(1) - sponsorship expenses - business promotional activities - it was not open for Ld. AO to question the commercial wisdom of the assessee as to how the business was to be promoted. - Assessee’s logo has been used on stationary items and other record books which would be used by large number of students and enhance the image of the assessee in the minds of the parents of the students. - 100% of the claim allowed - AT

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