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2005 (3) TMI 76 - HC - Income TaxAdvertisement and sale promotion expenses - "1. Whether the Tribunal erred in law in maintaining disallowance on account of advertisement and sale promotion expenses? 2. Whether the advertisement and sales promotion expenses incurred by the appellant for the purpose of business were rightly disallowed by the Tribunal ignoring past practice?" - we are of the opinion that questions Nos. 1 and 2 are answered against the Revenue and in favour of the assessee. In other words, we answer the questions by holding that expenses/expenditure incurred by the assessee towards advertisement and sales promotion for the purpose of business are allowable deductions under section 37
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