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2010 (8) TMI 297 - CESTAT, AHMEDABADValuation - amount recovered from their traders/dealers by way of raising debit note are reimbursement of advertising and publicity/promotion expenses incurred by the dealers but undertaken by the appellant - appellant has not produced any evidence to support the above plea – Held that: - advertisement charges includible in assessable value – no infirmity in lower authority order
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