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2011 (9) TMI 392 - AT - Service TaxTaxability - whether discounts/incentives given to the appellant as an advertising agency would be liable for the service tax under the business auxiliary services - As per the the coordinate Bench of the Tribunal decision in the case of Kerala Publicity Bureau [2007 -TMI - 2534 - CESTAT, BANGALORE], held that the discounts/incentives received by the assessee from the print media will not be liable for service tax under the category of advertising agency services - Decided in favour of assessee.
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