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2014 (11) TMI 545 - AT - Service TaxLevy of service tax on discount received by advertising agency - Whether service tax levy is sustainable in respect of discounts/incentives received by the advertising agency from the print/broadcast media in respect of advertisements placed by the said agencies on behalf of customers - Held that:- Tribunal in the case of Grey Worldwide (I) Pvt. Ltd. case, cited [2014 (9) TMI 180 - CESTAT MUMBAI], has already held that the service tax demands on these receipts are not sustainable, in the present case also, the same ratio has to be applied. Accordingly, we set aside the demands confirmed against the assessee-appellants M/s. Group M Media India Pvt. Ltd. and M/s. Lintas India Pvt. Ltd. - Decided in favour of assessee.
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