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2015 (7) TMI 440 - ITAT DELHIDisallowance of advertisement expenses - whether the CIT(Appeals) is justified in confirming the disallowance of ₹ 8,07,123/- in respect of advertisement expenses - Held that:- genuineness and the quantum of the advertisement expenses incurred by the Assessee is not doubted. On perusal of the details of the expenses, we notice that these were expenses incurred in the normal course of business and does not partake the character of the capital expenditure. Primarily the Income tax authorities have disallowed 75% of the total advertisement expenses for the reason that the benefit of these expenses would have spilled over to the next year. These advertisement expenses are recurring expenses incurred for sales promotion. There is no enduring benefit by incurring these expenses. Hence we hold that the disallowance of ₹ 8,07,123/- is not justified on the facts of the case - Decided in favour of assessee.
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