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2020 (1) TMI 777 - AT - Income TaxDisallowance of expenditure on sales promotional articles - allowable business expenditure us 37(1) - HELD THAT:- Entire expenditure incurred by assessee on sales promotional article would be an allowable deduction. The grounds raised by the assessee, in this regard stand allowed whereas the grounds raised by revenue stand dismissed. See assessee's own case [2018 (7) TMI 1883 - ITAT MUMBAI] Disallowance of medial conference expenditure - as per assessee this expenditure was never disallowed in earlier years but the same has been disallowed for the first time in this year - HELD THAT:- Genuineness of the expenditure was never under doubt either in earlier assessment years or in the year under consideration. The reasoning applied by lower authorities to disallow the same stem from same reasoning & logic as applied to disallow expenditure on sales promotional articles. This being the case, our adjudication as well as reliance on orders of Tribunal in assessee’s own case for earlier years as well as reliance on the decision of this Tribunal in DCIT V/s PHL Pharma Limited ( [2017 (1) TMI 771 - ITAT MUMBAI] (which has been co-authored by one of us) would equally apply to this issue also - we direct for deletion of disallowance of medical conference expenditure as sustained by learned first appellate authority. Resultantly, the grounds raised by the assessee stands allowed.
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