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2022 (2) TMI 331 - AT - Income TaxDisallowance of Advertisement and Business Promotion expenses - HELD THAT:- The returned income for the instant year 2010-11 was loss of ₹ 4,46,56,600/-. The returned income for the A.Y. 2011-12 was also loss of ₹ 12.76 crores. Hence, the issue raised before us is purely tax neutral in the instant case, hence there is no call to go into the technicalities of the issue. Hence, the appeal of the assessee on this ground is allowed. As gone through the expenditure and find that they pertain to barricading for installation of Vinyls, Unipol fabrications and hoardings which are indeed in the nature of advertising. Hence, we hereby direct that the disallowance made by the AO and confirmed by the ld. CIT(A) be obliterated.
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