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2014 (2) TMI 608 - ITAT HYDERABADClaim of expenditure on advertisement u/s 37 of the Act – Held that:- The entire expenditure is incurred for the purposes of advertising the assessee's merchandise in the newspaper - The assessee company is a corporate merchandise provider, advertising about various brands and products being provided by the assessee is a must, in order to attract business - Just because, assessee has claimed the amount as deferred revenue expenditure in the Profit & Loss Account, the nature of expenditure does not change – the decision in Amar Raja Batteries Ltd. V/s. ACIT [2004 (4) TMI 280 - ITAT HYDERABAD-B] followed - the assessee has written off the expenditure in its books of account over a period of five years, it must be allowed in its entirety in the year in which it was incurred - if it is revenue expenditure, and if it is wholly and exclusively incurred for the purposes of business - the assessee has correctly claimed the expenditure and it should be allowed in its entirety – Decided in favour of Assessee.
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