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2014 (7) TMI 96 - BOMBAY HIGH COURTDeduction of product development expenses u/s 37(1) - revenue or capital in nature – Held that:- The Assessee is in the business of manufacturing ready to eat cereals that these expenses of product development were claimed - The details of expenses have been set out - The CIT(A) had directed deletion of the addition - the Tribunal followed its own order for the prior Assessment Year – thus, no substantial question of law arises for consideration – Decided against Revenue. Expenditure on purchase of pallets and advertising expenses – Held that:- The Tribunal was satisfied with regard to the claim to the extent of Rs.45.29 lakhs - the details of the expenses for advertisement which were aired on behalf of the Assessee are produced on record - advertisements were aired on various dates prior to 31st March 2004 - the Tribunal directed the AO to consider as to whether the deductions can be granted - even this question cannot be said to be a substantial question of law, the entities who had advertised the product on behalf of the Assessee were identified, the bills raised and invoices which have been produced demonstrate that the expenses have been incurred during the subject AY – Decided against Revenue.
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