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2023 (1) TMI 259 - AT - Income TaxTP Adjustment - AMP expenses incurred at the behest of the AE - HELD THAT:- We note that the assessee gave details of expenses incurred towards the advertisement and sales promotion that was debited to the profit & loss account including the selling expenses, marketing expenses - assessee incurred expenses to enable it to sell its products, rather than, promoting the AE. We note that the facts and circumstances in respect of this issue is identical and similar to the preceding assessment years [2020 (2) TMI 1487 - ITAT BANGALORE] considered by this Tribunal. Revenue has brought nothing on record to establish that assessee incurred the AMP expenses at the behest of the AE. Respectfully following the consistent view in identical facts, we direct the Ld.AO to delete the addition made on account of AMP expenses for year under consideration. Appeal of assessee allowed.
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