Home News News and Press Release Month 5 2012 2012 (5) This
Press Information Bureau Government of India Ministry of Commerce & Industry
09-May-2012 17:08 IST
Decline in Export of Tea
India has been maintaining supply of 200 million kgs of exports during the last five years. The details of exports of tea during the period 2006 to 2010 are given below:
Year
Quantity (million kgs)
Value
(Rs Crs.)
Unit Price (Rs / Kg)
2006
218.73
2006.53
91.73
2007
178.75
1810.11
101.26
2008
203.12
2392.91
117.81
2009
197.90
2785.85
140.77
2010
222.02
3058.31
137.75
The world export scenario indicates that India as a tea producing country has been facing tough competition from other principal producing countries like Kenya (primarily CTC variety), China (mainly Green tea) and Sri Lanka (primarily Orthodox variety).
Keeping in view the tough competition in the world market, five strategically important markets viz. U.S.A., Russia, Kazakhstan, Iran and Egypt have been chosen for extensive & intensive promotional intervention in the coming five years through dedicated funding. The above countries have been selected based on the criteria of “Market Attractiveness & Potentiality” and “Ability of the Indian Tea Industry to compete”.
In addition, following steps have been taken to boost tea exports:
(i) Participation in international and/or specialized fairs and exhibitions.
(ii) Promotional support to the exporters and Tea Associations for participating in international fairs/exhibitions and/or organizing tea delegations BSM/Tea Tasting Sessions in the overseas countries.
(iii) Tea Board has instituted Darjeeling Tea Trade Chain Integrity System to ensure genuineness of Darjeeling tea for exports and to prevent misuse of Darjeeling name in the international market
(iv) Media publicity
(v) Buyer Seller Meets
(vi) Public Relation (PR) activities to establish closer link between importers and exporters
(vii) Exchange of tea delegations between India and Tea importing countries
(viii) The Tea Board has been assisting tea exporters towards meeting the additional transport and handling charges incurred for teas exported through I.C.D., Amingaon in Assam
This information was given by Shri Jyotiraditya M. Scindia , Minister of State for Commerce & Industry in written reply to a question in Rajya Sabha today.
DS/GK
