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ITC eligibility on Sales promotion, Goods and Services Tax - GST

Issue Id: - 117541
Dated: 4-10-2021
By:- suresh sathyamurthy
ITC eligibility on Sales promotion

  • Contents

Dear Expert

kindly clarify on below two points

a) Along with garments box packing, perfumes or watch etc is packed and given as sales promotion item, billed only for garments, perfume or watch is not charged in invoice since it is sales promotion item, can ITC be claimed for perfumes or watches since the price of the sales promotion is added in the price of the garments. (please provide circular or notification or AAR)

b) Mannequins or display items are purchased and sent to the franchisees to enable the franchisee to display our products, while sending those items we have billed the franchisees at a nominal price of ₹ 1 can the ITC be claimed for the corresponding purchase.

please clarify on the above two points

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Posts / Replies

Showing Replies 1 to 4 of 4 Records

1 Dated: 4-10-2021

Sh.Suresh Sathyamurthy Ji,

Query-wise reply is as under:-

1. YES. See C.B.I. & C. Circular No. 92/11/2019-GST, dated 7-3-2019 word for word.


2 Dated: 4-10-2021
By:- Ganeshan Kalyani

Yes, the ITC is eligible on sales promotion.

3 Dated: 4-10-2021
By:- Shilpi Jain

In case of scenario 'a' it would be better if you can add the value of the free goods given and ensure a discount is given for the value of the promotion goods.

There was the recent advance ruling of the Kolkata AAR.

4 Dated: 5-10-2021
By:- suresh sathyamurthy

Thanks you all for your opinion & advice


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