Service Tax on the production of Television serials

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X

..... ce tax on the activities undertaken by the television serial producers, who either (i) sell TV serial episodes to the TV channels (ii) allow such episodes to be telecasted by the channels in the lieu of procurement of Free Commercial Time (FCT), which is sold by them to advertising agencies for showing advertisements. 2. It appears that in some jurisdiction service tax is being demanded on .....

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X

..... e time allotted to a producer does not fall within the purview of "advertisement service" since this activity is not connected to making, preparation, display or exhibition of advertisement. This is akin to providing space in a newspaper or magazine for publishing an advertisement and has nothing to do with actual presentation of the advertisement. 5. The field formations may suitably be informe .....

X X   X X   Extracts   X X   X X

→ Full Text of the Document

X X   X X   Extracts   X X   X X