TMI Blog2011 (7) TMI 1164X X X X Extracts X X X X X X X X Extracts X X X X ..... d expenditure of ₹ 6,38,01,509/- incurred on advertisement and publicity of its brand namely swatch for promotion of its business. It is an admitted case that Assessee Company operates in the medium and high end luxury watch segments in India. The expenditure was incurred by the assessee on sponsorship of the events, newspaper/magazine/electronic media advertisement, banners, wall painting ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... peal against this order of CIT(A) which has been dismissed by the Tribunal vide the impugned order dated 30th November 2010. The Tribunal has also referred to the decision rendered by the Special Bench of ITAT in the case of ACIT, Ahmedabad v Ashima Synthetic Ltd (citation not given in the impugned order). In the said decision, the Special Bench of the Tribunal has considered a number of judgme ..... X X X X Extracts X X X X X X X X Extracts X X X X
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