Aaj Tak's Logo Revamp: Routine Expense Allowed as Revenue, No New Asset Created or Profit Expansion.

Expenditure incurred for giving new look to the channel Aaj Tak - no doubt some enduring benefit will accrue to the assessee but giving a fresh look to the existing logo, no new asset was created and there was no addition to or expansion of the profit making apparatus of the assessee - it is a routine expenditure allowable as revenue expenditure .....

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