Expenditure incurred for giving new look to the channel Aaj Tak ...
Aaj Tak's Logo Revamp: Routine Expense Allowed as Revenue, No New Asset Created or Profit Expansion.
August 19, 2019
Case Laws Income Tax AT
Expenditure incurred for giving new look to the channel Aaj Tak - no doubt some enduring benefit will accrue to the assessee but giving a fresh look to the existing logo, no new asset was created and there was no addition to or expansion of the profit making apparatus of the assessee - it is a routine expenditure allowable as revenue expenditure
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