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TMI Blog82% of Consumers Admit Influencers Shape Their Purchases, Reveals 'Influencer Marketing 2024' ReportX X X X Extracts X X X X X X X X Extracts X X X X ..... 82% of Consumers Admit Influencers Shape Their Purchases, Reveals 'Influencer Marketing 2024' Report X X X X Extracts X X X X X X X X Extracts X X X X ..... fluencers impact their buying decisions. The report surveyed consumers covering all the relevant demographics from cities like Mumbai, Bengaluru and Delhi with income group ranging from 5-20Lakhs. The aim of this report is to uncover key insights and future trends that are shaping the Influencer marketing landscape. Key insights- 1. Size of Influencer following- 84% respondents trust Influencers ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... with followers below 1 million. 2. Impact on brands- 84% of the respondents believe Influencers can impact a brand’s reputation. 3. Influencer recommendation- 82% of the respondents acknowledge that Influencers impact their buying decisions. 4. Credibility of Influencer content- Only 17% of the respondents believe that celebrity endorsements are more credible 5. Preferred platform- 48% resp ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ondents prefer Instagram, while 34% prefer LinkedIn which ranks second, surpassing YouTube and X. 6. Loss of trust- 45% of the respondents lose trust in Influencers who promote unrelated products, while 32% are turned off by repetitive content. 7. Top Influencer trait- 40% of the respondents prefer Influencers with niche expertise, followed by 28% who prioritize audience connection. 8. Socia ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... l Media shopping use- 68% of the respondents are not interested in social media shopping features like Instagram and Facebook shopping. Speaking on the findings of this report, Sahil Chopra, Co-Founder and CEO at iCubesWire said, “We at iCubesWire strongly believe in the value of consumer insights and this survey is an eye-opener. The consumer today builds deep connect with Influencers and is mo ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... re active on LinkedIn than we anticipated. Influencer marketing is no longer just a branding exercise but has a significant impact on the entire customer purchase funnel.” Conclusion- The data shows that in 2025, brands need to look at LinkedIn as a major Influencer platform. They should also analyse the Influencer background and their content before making them the brand’s advocate. Expertise in ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... specific categories and product reviews are the primary factors contributing to consumer trust in Influencers. It also underscores the importance of creating niche content that fosters a loyal and engaged follower base. Not only that, shopping features on social media platforms have fallen flat, with 68% of consumers expressing disinterest or outright dislike for these features. (Disclaimer: The ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR X X X X Extracts X X X X X X X X Extracts X X X X
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