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TMI BlogBroad Guidelines for Media InteractionX X X X Extracts X X X X X X X X Extracts X X X X ..... against the Department which come up on many occasions on diverse issues and actions. 2. The office of the Official Spokesperson of the Central Board of Direct Taxes was created in the year 2006 along with a Media Centre. There is a felt need to have broad guidelines for the CBD'T to achieve the following objectives: (a) To clearly delineate the purpose of interaction with the media; (b) To enumerate the policy guidelines and the general framework within which the interaction with media will take place ; and (c) To lay down procedural guidelines for the officers responsible for interaction with the media. Purpose of Media Interaction 3. The Media interaction should broadly aim at achieving the following purpose: (a) To dissemina ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... ts (TIEAs)etc. (xii) Technology Initiatives. (xiii) New important judgments in favor of Revenue etc. (The above list is only illustrative and not. exhaustive.) 4.2 The press releases/press briefings shall be in alignment with the views and policies of the Government. 4.3 The press brief shall be factual, objective, accurate and reliable. 4.4 Telephonic or other informal communication with media must not be made, as the authenticity and accuracy of such interactions remains unverifiable. 4.5 The CIT (Media- Coordination & Technical Policy) (M&TP, hereafter) CBDT shall be the Official Spokesperson and Media - Coordinator of the CBDT. 4.6 The Chairperson, CBDT shall be the Competent Authority at the level of CBDT and all the press re ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... items etc. 5.6 The CIT(M&TP) shall go through the important newspapers every day and give a briefing to the Chairperson, CBDT on important issues, 5.7 The CIT (M&TP) shall issue the press releases with the approval of the - Competent Authority. 5.8 The CIT (M&TP) shall regularly send the copies of the important news items pertaining to the Department to all the Members of the Board. 5.9 The CIT (M&TP) shall be responsible for coordinating and arranging the interactive sessions / interviews / briefings of the Chairperson / Member(s) of the CBDT with the Media as and when desired. 5.10 If information on any specific issue is required to be given to any section of the media, the issue shall be referred by the CIT (M&'TP) to the Member con ..... X X X X Extracts X X X X X X X X Extracts X X X X ..... with the approval of the Competent Authority, periodic reporting in the Press about the impact of the new Initiatives thus taken. 5.15 The CIT (M&TP) shall, after obtaining the requisite inputs from the office /Division concerned and with the approval of the Competent Authority, issue suitable press releases regarding the major changes in tax policies, tax laws and procedures. All such important policy decisions/amendments in law and procedures affecting the taxpayers shall be brought to the notice of the CIT (M&TP) by the Office/Division concerned. 5.16 In view of the likely queries from the Media regarding the fresh Notifications/ Instructions/Circulars etc., it will be desirable that the Office/Division concerned of the CBDT makes ava ..... X X X X Extracts X X X X X X X X Extracts X X X X
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